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jen_chan, writer SureFireWealth.com

It sounds to me as if the person behind the ad didn't think too much of it. "Just imagine the savings" is too general and a lot of advertisers use that same tag line. You presented a very nice yet simple alternative to just expressing generalities.

Or maybe the company is hoping that people who heard the ad would call and inquire about it.

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  • Welcome to the blog called Touch Points. We all have good and bad Customer experience stories that have happened to us when we have shopped or dealt with companies around the world. This blog is for you and me to learn what it might take to improve customer service. You are invited to submit stories that will hopefully lead us on a journey together. The destination is known but the map hasn’t been drawn to get us there yet. We are the explorers who will chart this course that will help us and others improve the touch points in their businesses. So put on your loosest, most comfortable travelling clothes, because here we go. Enjoy the trip!

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