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Bill Doerr

Michelle you make an excellent point.

Notably that the alignment (good word!) between the promotion and the execution must be seamless. Anything less is a discrepancy that leaves room for a disgruntled buyer to leave or, a proactive competitor to reach in and steal them away.

Nice observations. Thank you.

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  • Welcome to the blog called Touch Points. We all have good and bad Customer experience stories that have happened to us when we have shopped or dealt with companies around the world. This blog is for you and me to learn what it might take to improve customer service. You are invited to submit stories that will hopefully lead us on a journey together. The destination is known but the map hasn’t been drawn to get us there yet. We are the explorers who will chart this course that will help us and others improve the touch points in their businesses. So put on your loosest, most comfortable travelling clothes, because here we go. Enjoy the trip!

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