Bryan and Jeff Eisenberg’s "Waiting For Your Cat To Bark" has just topped the Wall Street Journal’s Business Book section and is #3 in their non-fiction category. These are some pretty impressive achievements, but the really fantastic part is not the achievements of these two. It’s the information in this book.
The educated consumer today has far more control today over what they respond to when we’re talking marketing. If you think your customers are ignoring your marketing, then get this book.
Here’s a link to an article from this week’s WSJ: Article Buying and Selling in a Finicky World by Brian Steinberg. The text of the article follows...
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