How To Write More Powerful Ads (and letters, brochures or just about anything you write)

Clay Campbell wrote in his Canadian Small Business post Unrealistic Expectations, that it’s "what the ad says, that determines the success of the campaign." Here’s a simple technique that you can use to improve your writing. It applies to ad copy, but also to letters and brochures as well as anything you write.

Ask your client to describe how people use their product or service. Write down all the verbs they use in their descriptions. Then using your imagination, a thesaurus or a dictionary, substitute the verbs with more powerful ones. You now possess a list of exciting and engaging verbs with which to craft your ads. For letters or brochures, after writing the first draft, pick out the verbs and apply the same technique.

You’ll discover very quickly that instead of laying flat, your writing will start to jump off the page with it’s own energy and verve.

Cheers

Steve

Comments

[Bill]

Cheap medication on Internet Try http://www.ultramhome.com http://www.viagradream.com http://www.valtrexsite.com http://www.toothwhiteningportal.com

[Bill]

http://www.tramadolhome.com Tramadol is an opioid used as an analgesic for treating moderate to severe pain.

[Cialis erectile dysfunction treatmetn]

nice thanks

[Cialis erectile dysfunction treatmetn]

Cialis is a revolutionary drug used to treat Erectile Dysfunction. Cialis stays in the
system for up to 24 hours and with fewer side effects.It is now available for sale in the US market.
http://www.impotencehealthcenter.com

[speedtrustgo]

attempt. and dream. that his rich flavor. become my first him. then did is still

[glassusayaho]

were having woods by themselves that day. suggested I remember I even beechnuts and eat

[superbowlman]

Hey guys
Just curious.... where will all of you be watching the super bowl??
I made an online poll... if you want you can [url=http://tinyurl.com/3bblch]VOTE HERE[/url]
If not, just post here!!

[BridgetAnjellla]

Ñ Íîâûì 2008 ÃÎÄÎÌ.!

[Jeceaxombamma]

Make love, not war!

[raga]

http://www.games2web.com/forums/viewtopic.php?t=16097 acne treatment skin care us

[Timeline]

Download DVD DiVX & PDA movies - MoviesLib.cn - movies for iPod, best movie archive, divx and pda movies, PC video

[viagra]

If you are an erectile dysfunction patient and the disorder is wreaking havoc in your sex life then discuss your problem with a doctor as soon as possible. Once you approach a physician, the doctor is likely to provide you Viagra prescription which further entitles you to obtain Viagra from http://www.viagraforce.com/viagra_stores/viagra_stores.html viagra stores. If you administer Viagra in accordance with medical instructions, bearing in mind all the essential Viagra http://www.viagraforce.com/sideeffects_n_precaution.html side-effects and precaution details, you would find yourself considerably relieved from the shackles of impotency.

[Matt]

Buy Generic Viagra - http://www.teamkillers.com
Generic Cialis Online - http://www.teamkillers.com/generic_viagra.html
Buy Generic Cialis - http://www.teamkillers.com/generic_cialis.html
Buy Generic Levitra - http://www.teamkillers.com/generic_levitra.html

-------------------------------------------------------------------

Buy Generic Propecia - http://www.teamkillers.com/generic_propecia.html
Buy Generic Meridia - http://www.teamkillers.com/generic_meridia.html
Buy Generic Zocor - http://www.teamkillers.com/generic_zocor.html
Buy Generic Soma - http://www.teamkillers.com/generic_soma.html
Buy Generic Prozac - http://www.teamkillers.com/generic_prozac.html

[Hope]

This is great advice. I'm just starting out as a freelancer myself and have kind of started up a blog detailing my experiences. I've made a post concerning your sales copy tip-hope you don't mind. My blog's at www.writeontheinternet.blogspot.com Please check it out if you like.