6. Using hype instead of truth.
Today’s consumers are so sick of hype that they immediately discount it and often ignore it. Think of your own case, when you see SALE - UP TO 75% OFF, what is your immediate reaction? The claim may be true, but most of us are thinking, "Oh sure, they’ll have a few items at 75% off, but will I be able to find them?" What the shop owner thinks of as an incredible offer is misconstrued by the consumer as hype and this possibly misleading advertising has caused us to be suspicious and stopped us from shopping. Instead, truth will set you free, but it must be delivered in a manner that peels back the layers of truth like layers of skin on an onion, exposed for all to see.
You now have the first six of the Twelve Most Common Mistakes Made By New Businesses. I hope you are beginning to see that advertising your new business is a serious part of your start-up planning. Don’t skimp on it, give it the time it deserves and you will reap the rewards