The United Church of Canada is shaking things up a bit with their controversial new ad campaign (view ads here). The minister of the United Church in my town told me that reaction has been swift and not all of it positive. In fact a couple of members of the congregation wanted to be sure that their money was not being directed to finance the advertising campaign.
As I discussed with the minister, people are talking about this ad campaign like they have never talked before. To generate strong reaction to any campaign, there will always be some who are strongly opposed to it and some who embrace it and the reaction is causes.