Coffee as a Sales Tool; how increased caffeine levels can help the persuasion process

In the old days of selling, it used to be the martini that a sales rep would employ to loosen the tongue of the prospective client, but today’s martini seems to be a good old cup of Joe.

Researchers from the University of Queensland conducted a study (read more here) published in 2005 that shows people are more easily persuaded away from their previously held views when they have consumed more caffeine. And it seems to be better mental function than better mood that actually eases persuasion. So bring on the coffee and let’s have more productive sales.

What a great argument for holding more sales calls at Starbucks.

Cheers

Steve