Congratulations! You’ve just opened your new business. Now, get ready to make a blunder of some sort. Believe me, you are going to make some bone-headed decisions in the next little while that you will look back on in the years to come and say, "What was I thinking?" We all do it. It’s inevitable. Get over it.
One way to navigate through this numbskull period is to find a wise person who has made those mistakes. A business mentor. With their help you may lessen the chances of major miscues and hopefully avoid those career ending blunders.
Here is number 4 in the series of the Twelve Most Common Advertising Mistakes Made by New Businesses Everywhere. Use these thought-starters to hold a mirror to your decisions and be smarter about your business.
4. Expecting instant results.
Think of your company’s advertising as a farmer thinks of a seed. You plant it in the minds of your potential customers and like a farmer, nurture it and allow it to grow. Farmers do not expect seeds to germinate and grow to a mature crop instantly, why would you with your advertising? The deeper the commitment to allow the advertising seed to grow, the better you will fare in the long run. Advertising takes a long time to grow, give yourself time to reap the harvest.