2. Not making any room in your budget for advertising.
“I’ll advertise when I get more established and get some money coming in.” I can’t tell you how many times I have heard that. What usually happens is the money NEVER comes in and the business is always behind, so they never get to any promotion until they advertise their closing-out sale. One prime form of advertising is your location. Sometimes, an outstanding geographic location of your shop doesn’t even need much more advertising than eye-popping signage. However the less appealing your business’s location, the more you need to spend on alternate forms of advertising. Budget for it.