A Simple Greeting That Will Increase Retail Sales Today!
From The E-MYTH Revisited by Michael E. Gerber
In Fact some of the more powerful Innovations have required little more than a change of a few words, a gesture, a color of clothing.
For example, what does the salesperson in a retail store invariably say tothe incoming customer? He says, "May I help you?" Have you heard that one before?
And how does the customer invariably respond? He says, "No thanks, just looking." Have you ever said that one before?
Of course you have!
In fact, it’s a universal phenomenon...
Now why do you suppose the salesperson asks that question when he knows that the customer will respond the way he does?
Because the customer responds the way he does, that’s why!
If the customer is just looking, the salesperson doesn’t have to go to work!
Can you imagine what those few words are costing retailers in this country in lost sales? Here’s a perfect opportunity to try a simple and inexpensive Innovation.
THE INNOVATION
If the answer is yes, you can say, "Great. We’ve created a special new program for people who have shopped here before. Let me take just a minute to tell you about it."
If the answer is no, you can say, "Great, we’ve created a special new program for people who haven’t shopped here before. Let me take just a minute to tell you about it."
Of course, you’ll have to have created a special new program to talk about in either case. But that’s the easy part.
Just think. A few simple words. Nothing fancy. But the result is guaranteed to put money in your pocket. How much? That depends upon how enthusiastically you do it. The experience of our retail clients tells us that by doing this one thing alone, sales will increase between 10 and 16 percent almost immediately!
Can you believe it? A few simple words and sales instantly go up. Not by just a little bit, but by a considerable amount! What would you do for a 10 to 16-percent increase in sales?
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