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Stuart White

What hits me about this story is that it is a story and as such holds more power in the telling and the hearing than any ad that Holiday Inn could create to counter it. Why corporations fail to recognize the power of story telling among consumers who are looking for insight into a product or service they are thinking about purchasing or using escapes me. But this story reinforces my conviction that stories from real people about real experiences are the most powerful way of conveying marketing information from one consumer to another.

Randy Allsbury

Secret Formulas Workshop
This past week Roy H. Williams, head professor and dean of Wizard Academy rolled out the new class for the Secret Formulas of the Wizard of Ads workshop. I was fortunate enough to attend. WOW! The Wizard taught us how to implement the Advertising Performance Equation (APE), the importance of finding your "Sword in the Stone" and then how to find your "Sword in the Stone". "Sword in the Stone" that one thing that everything in your business revolves around. That one main thing that is non-negotiable. It's that one thing Cult Brands are made of. I've been studying the Wizard's stuff for quite some time. This workshop was an eye opener!!!

Randy Allsbury

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About this Blog


  • Welcome to the blog called Touch Points. We all have good and bad Customer experience stories that have happened to us when we have shopped or dealt with companies around the world. This blog is for you and me to learn what it might take to improve customer service. You are invited to submit stories that will hopefully lead us on a journey together. The destination is known but the map hasn’t been drawn to get us there yet. We are the explorers who will chart this course that will help us and others improve the touch points in their businesses. So put on your loosest, most comfortable travelling clothes, because here we go. Enjoy the trip!

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