Purple Wall Thinking

The Farmer and the Fairy Tale

In talking to my friend Bill about agriculture, I asked him about the law of seed, time and harvest. He looked at me strangely, wondering why a city boy would want to know about the most basic of agricultural laws. I told him, like I knew what I was talking about, that all things grown in agriculture are subject to the law. "Plant a seed, nurture it, water it, feed it and over time a crop will grow to maturity and be harvested.."

"Yup," he said, "that pretty much sums it up."

He went on to explain...

Can You Fog A Mirror or Are You Just Dead When It Comes To Advertising?

Ten Most Common Mistakes of Advertising Made By New Businesses

(and oft’ times old ones too)

 

By Steve Rae

 

 

When you came in to work today, did you just about die when you had to make a decision on your advertising? If you didn’t recoil into a fetal position and your brain’s neurons actually fired up, on what did you base your decision? Gut feel?

Here are the most common advertising mistakes made by new businesses everywhere. I hope you don’t find yourself making these when you are launching your business and I especially hope you’re not making them if you’re one of the old dogs. I don’t mean to belittle your decision-making, but I see it every day and it causes me pain every time.

1. Expecting to open the door and have everybody beat a path to it

When you start a new business you are totally consumed with it.  You can think of nothing else, and that feeling of total absorption rules how you think about your business and how you think others feel about it too.